Felipe Gaúcho
 

I'm Felipe Gaúcho,

a creative copywriter

based in Rio.
 

>> New portfolio soon. Meanwhile, you can read some news about what I have been doing lately.

 

HELLMANN'S — FOODLESS RESTAURANT
Clube de Criação - Catraca Livre

COMFORT — YOUR CLOTHES HAVE POWER
Meio & Mensagem

 

 
 

GLOBONEWS PRISMA — BRAND EXPERIENCE & DESIGN

A breaking news TV channel came to life to discuss what not happened yet.

Inspired by entrepreneurship, innovation and sustainability GloboNews programs, an event was created to discuss topics like biomimetics, unschooling, social business, blockchain and smart cities, among others. With sold out tickets to lectures, debates, workshops and music shows, in one day Prisma reached more than 5 million people online and on TV.

CW Felipe Gaúcho, Fábio Maia  AD Daniel Souza, Luna Uaná

Awards:
Wave Festival
Lusófonos Creativity Awards
Colunistas Awards

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SANTANDER FIRST STEPS — DIGITAL SERVICE

The first pension plan that is not only about money, but also about words of love.

Imagine you could send a message to the future. To make this real, Santander launched a new service to its children pension plan clients: a chance to record a message to their kids that will be kept locked until they could withdraw the benefit themselves. A digital time capsule, stored in the cloud through decades in partnership with Microsoft.

CW Felipe Gaúcho, Fred Teixeira, Humberto Nogueira  AD Marcelo de Holanda

Featured on:
Exame Magazine
Brazilian Creative Club
Best Ads on TV

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COMFORT: CLOTHES HAVE POWER — BRAND EXPERIENCE

A fabric softener activation that focused on empowerment through fashion.

Following the global campaign, the brand experience effort in Brazil was focused on fashion world to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress and launched a pop-up store offering a personalized style consulting and empowering the visitors.

CW Felipe Gaúcho  AD Alexei Potemkin  PD Leo Mangiavacchi, Max Targanski

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COCA-COLA: A SURPRISE FOR CARLOS — ACTIVATION

An olympic torch bearer showed that gold moments can happen far beyond the podium.

To make the announcement of the Rio 2016 Olympic Torch bearers, Coca-Cola surprised the employee Carlos Raynsford with a special delivery: an exhibition of each #GoldMoment of his life until the revelation that he was selected to taste the feeling and carry the flame of Rio 2016 Olympic Games.

ACD Felipe Gaúcho  CW Humberto Nogueira  AD Marcelo de Holanda

Awards:
Lusófonos Creativity Awards

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FOUND IN GUANABARA — DIGITAL & ACTIVATION

Selling collected garbage for unbelievable prices to show the cost of pollution.

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

CW Felipe Gaúcho, Maria Clara Cardão  AD Luciana Saldanha

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

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FGV YOUTUBE SKETCHES — WEB VIDEOS

A series of comedy sketches to show that students will always have good reasons to laugh.

Rockstar teachers. Inconvenient interviewers. Cruel invigilators. Everybody knows that university entrance exams and preparatory courses are not easy. That’s why FGV created a series of comedy sketches to its YouTube channel and showed students countless reasons to have fun, no matter how big their challenges are.

ACD Felipe Gaúcho  CW Gabriel Esteves, Felipe Gaúcho, Saul Gervásio  AD Diego Guerhardt

Achievements
+ 2 million views