Felipe Gaúcho - Sr Copywriter
 
 

I'm Felipe Gaúcho,

a creative copywriter

based in Rio.


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COCA-COLA & AZUL AIRLINES: CHRISTMAS TOGETHER RULES — ACTIVATION

Turning Christmas cards into presents to highlight the affirmative values behind rules.

Following the concept of Coca-Cola TV spot “Christmas Rules”, we made a web video that highlights the affirmative values behind every rule. The video shows how the activation happened on Azul Airlines flights, at Viracopos International Airport and also at a charity institution. Christmas Together Rules reached around 2.5M views in one week.

CW Felipe Gaúcho  AD Luciana Saldanha

Achievements:
+ 2.5 million views
Best Ads on TV
Creativepool

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GLOBONEWS PRISMA — BRAND EXPERIENCE & DESIGN

A breaking news TV channel came to life to discuss what not happened yet.

Inspired by entrepreneurship, innovation and sustainability GloboNews programs, an event was created to discuss topics like biomimetics, unschooling, social business, blockchain and smart cities, among others. With sold out tickets to lectures, debates, workshops and music shows, in one day Prisma reached more than 5 million people online and on TV.

CW Felipe Gaúcho, Fábio Maia  AD Daniel Souza, Luna Uaná

Awards:
El Ojo de Iberoamérica
Wave Festival
Lusófonos Creativity Awards
Colunistas Awards

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HELLMANN’S: FOODLESS RESTAURANT — BRAND EXPERIENCE

A restaurant that serve dishes made with leftovers to raise awareness of the food waste cause.

As part of a major campaign to raise awareness of the food waste cause, the Hellmann’s mayonnaise brand held a Bring-Your-Own-Food restaurant. Each guest attended the event along with food items that were almost forgotten in their refrigerators. With the food brought from the guests’ homes, Gastromotiva’s chef David Hertz prepared incredible meals for the participants.

CW Felipe Gaúcho  AD Vitor Araripe AG Geometry, Ogilvy UK, F.biz

Featured on:
Brazilian Creative Club
Catraca Livre

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SANTANDER FIRST STEPS — DIGITAL SERVICE

The first pension plan that is not only about money, but also about words of love.

Imagine you could send a message to the future. To make this real, Santander launched a new service to its children pension plan clients: a chance to record a message to their kids that will be kept locked until they could withdraw the benefit themselves. A digital time capsule, stored in the cloud through decades in partnership with Microsoft.

CW Felipe Gaúcho, Fred Teixeira, Humberto Nogueira  AD Marcelo de Holanda

Featured on:
Exame Magazine
Brazilian Creative Club
Best Ads on TV

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YOU LIVE AND LEARN — DESKTOP & MOBILE ADVERGAME

An adventure game that taught how to manage financial resources in a playful way.

To engage the brand with the young audience, the insurance company Icatu Seguros launched the advergame You Live and Learn. The player embodied a detective who traveled to the past, present and future to investigate a mystery simulating investments and observing the consequences in his life while solving the game puzzles.

CW Felipe Gaúcho  AD Ana Accioli

Awards:
FWA - Favourite Website Awards
LATAM Independent Ad Festival
Rio Creative Club Festival
Colunistas Awards

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COCA-COLA: A SURPRISE FOR CARLOS — ACTIVATION

An olympic torch bearer showed that gold moments can happen far beyond the podium.

To make the announcement of the Rio 2016 Olympic Torch bearers, Coca-Cola surprised the employee Carlos Raynsford with a special delivery: an exhibition of each #GoldMoment of his life until the revelation that he was selected to taste the feeling and carry the flame of Rio 2016 Olympic Games.

ACD Felipe Gaúcho  CW Humberto Nogueira  AD Marcelo de Holanda

Awards:
Lusófonos Creativity Awards

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COMFORT: CLOTHES HAVE POWER — BRAND EXPERIENCE

A fabric softener activation that focused on empowerment through fashion.

Following the global campaign, the brand experience effort in Brazil was focused on fashion world to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress and launched a pop-up store offering a personalized style consulting and empowering the visitors.

CW Felipe Gaúcho  AD Alexei Potemkin, Vitor Araripe  PD Leo Mangiavacchi

Achievements:
+ 3M people reached
+ 2.5K visitors in 22 days
+ 2K fashion advisories

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FOUND IN GUANABARA — DIGITAL & ACTIVATION

Selling collected garbage for unbelievable prices to show the cost of pollution.

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

CW Felipe Gaúcho, Maria Clara Cardão  AD Luciana Saldanha

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

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FLUENT CONTENT EXPERTS — BRANDING & VIS

A name that represents constant change and a symbol that can be reinterpreted in tons of different ways.

The challenge was to create the branding for a brand publisher service that needs to connect to tons of different audiences and speak about tons of different subjects. So we created a symbol that can be reinterpreted in tons of different ways. Always different. Always Fluent.

CD Ricardo Leme Lopes  CW Felipe Gaúcho  AD Vitor Araripe

Featured On:
Meio & Mensagem
Brazilian Creative Club

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