FOUND IN GUANABARA — DIGITAL & ACTIVATION

Selling collected garbage for unbelievable prices to show the cost of pollution.

To raise awareness to pollution in Guanabara Bay, Menos1Lixo teamed up with a group of divers to collect the garbage thrown in the water. Then, these objects went on sale at the two largest online retailers in Brazil and at a luxury mall in Rio. The products stood out for their extravagant prices, which actually referred to their environmental cost.

ROLE Sr Copywriter  AGENCY Agencia3

Awards:
Facebook Awards
El Ojo de Iberoamérica
Wave Festival

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