As part of a major campaign to raise awareness of the food waste cause, the Hellmann’s mayonnaise brand held a Bring-Your-Own-Food restaurant. Each guest attended the event along with food items that were almost forgotten in their refrigerators. With the food brought from the guests’ homes, Gastromotiva’s chef David Hertz prepared incredible meals for the participants.

ROLE Sr Copywriter  AGENCY Geometry, Ogilvy UK, F.biz

Awards:
D&AD - Direct / Direct Response/Ambient
One Show - Branded Entertainment
One Show - Experiential & Immersive
FWA of the Day Award - Experiential

Inspired by entrepreneurship, innovation and sustainability GloboNews programs, an event was created to discuss topics like biomimetics, unschooling, social business, blockchain and smart cities, among others. With sold out tickets to lectures, debates, workshops and music shows, in one day Prisma reached more than 5 million people online and on TV.

ROLE Sr Copywriter  AGENCY Geometry

Awards:
El Ojo de Iberoamérica
Wave Festival
Lusófonos Creativity Awards
Colunistas Awards

Coca-Cola products are not a family-friendly choice for healthier kids. However, it has a whole portfolio of non-sparkly drinks and needs to educate parents about it. That’s why Coca-Cola launched an engagement platform and a shelf-ready solution with lunch box size products, bringing the full portfolio together and creating a new category at POS.

ROLE Sr Copywriter AGENCY Geometry

Gen Z people want to shine. It means they want to capture their best moments with quality to share with friends on social networks. No one wants dark or blurred photos. So Motorola embraces the target behavior to tell them the product benefits and make an emotional connection. With Moto G7, they will capture the perfect shot to shine.

ROLE Sr Copywriter AGENCY Geometry

The challenge was to create the branding for a brand publisher service that needs to connect to tons of different audiences and speak about tons of different subjects. So we created a symbol that can be reinterpreted in tons of different ways. Always different. Always Fluent.

ROLE Sr Copywriter  AGENCY Geometry

Featured On:
Meio & Mensagem
Brazilian Creative Club

Following the global campaign, the brand experience effort in Brazil was focused on fashion world to spread the message that you can have anything you want if you dress for it. That’s why Comfort teamed up with startup Help to Dress and launched a pop-up store offering a personalized style consulting and empowering the visitors.

ROLE Sr Copywriter  AGENCY Geometry

Achievements:
+ 3M people reached
+ 2.5K visitors in 22 days
+ 2K fashion advisories

Buying a new computer can be an overwhelming experience with all the choices we need to make. The screen size? The RAM? The processor? The HDD storage capacity? It’s a confusing checklist process without a clear order of importance. So Intel will help consumers understand that processor matters and it has to be the first item to think about when choosing a new device.

ROLE Sr Copywriter AGENCY Geometry

Local Market Adaptation:
Italy, Spain, Australia,
Mexico, Colombia, Malaysia