COCA-COLA: READY FOR LUNCH BOX — BRANDING & VIS
A shelf-ready solution that created a new category at POS and made life easier for parents.
Coca-Cola products are not a family-friendly choice for healthier kids. However, it has a whole portfolio of non-sparkly drinks and needs to educate parents about it. That’s why Coca-Cola launched an engagement platform and a shelf-ready solution with lunch box size products, bringing the full portfolio together and creating a new category at POS.
ROLE Sr Copywriter AGENCY Geometry
